Liz Baez, Cooper employee and breast cancer survivor, is featured in the Cooper Pink Glove Video to help raise awareness for breast cancer.
You may have seen videos like this before on YouTube—hospital employees dancing to a popular song wearing bright pink gloves to raise awareness about breast cancer. They have become an online “viral” sensation viewed by millions of people throughout the world. The videos, part of a contest sponsored by Medline, are not only entertaining but they’re saving lives in the process. Cooper University Hospital is the only hospital in South Jersey competing in this year’s competition for a chance to win $10,000 towards cancer research. Cooper is asking for the community to vote for their Pink Glove video and support local breast cancer survivors. The voting period ends November 1.
There are over 250 healthcare organizations across the country participating in the 2012 Pink Glove Dance competition. Over the past three years, the Pink Glove Dance has taken on a life of its own – turning into a world-wide “movement” among health care workers, breast cancer survivors and their family and friends.
As of Friday, October 12, viewers are able to vote for Cooper’s video by creating an online Facebook account (if you don’t already have one) and logging onto www.pinkglovedance.com. The top three winners will receive a donation in their name to the breast cancer charity of their choice. Winners will be announced in November.
“The response we received from our employees who wanted to participate in the video was overwhelming,” said Lori Shaffer, Director of Public Relations at Cooper. “It was heartwarming to see everybody come together for the same cause—some doing it in honor of a friend or family member diagnosed with breast cancer, others were survivors themselves and some just wanted to raise awareness for an important cause.”
Cooper chose the song “Part of Me” by Katy Perry for their video because the lyrics hold a strong message for breast cancer patients. Although the road to recovery may be difficult at times, the disease can never take “a part” of who we are as individuals. Along the journey, there is always a guiding hand (a pink hand) leading them towards the battle to “WIN”. Each survivor in the video wore gloves that said “I WON” to show that they beat the disease, and that others can do the same with strength, courage, hope, and determination.
“Every patient has their own story to tell and we wanted to show the journey to recovery through the eyes and hands of real survivors, our Cooper employees,” according to Shaffer.
Cooper Cancer Institute was recently named a “Center of Excellence” in accelerated partial breast irradiation (APBI) for its use of the SAVI® applicator, an advanced therapy for breast cancer as part of breast conservation therapy. Read the full story
On Sunday, Generosa Grana, MD, FACP, Head, Division of Hematology/Oncology at Cooper and Director of Cooper Cancer Institute, was a guest panelist on Caucus New Jersey with Emmy-Award winning anchor, Steve Adubato, PhD. This week’s program featured on the PBS television network, focused on the latest in breast cancer diagnosis, treatment and prevention.
Hundreds more women from throughout Camden County will have access to breast health education and screening thanks to the Avon Foundation Breast Health Outreach Program’s renewed support of the New Jersey Cancer Education and Early Detection Program at Cooper (Cooper CEED).
The Avon Foundation for Women announced that it would again grant Cooper’s CEED program $35,000 for outreach to underserved women who live in Camden and the surrounding area. This is the fourth year this grant was funded, and to date 2,130 women have taken part in breast health education programs, 1,465 have received breast exams and 1,287 have had free mammograms.
The Courier-Post published an article focusing on three South Jersey doctors on the front lines in the battle again breast cancer. Generosa Grana, MD, Director of the Cooper Cancer Institute, was featured in the article that described the progress that has been made in breast cancer treatments and what the future holds.
“We no longer think of it as one disease, but a series of diseases that has different biological features and should be treated differently,” she explained. “We are really making great strides with drugs that are specifically targeted toward defeating certain cancers. ”
She also discussed advances in prevention, which starts with identifying patients who are at an increased risk and goes from there. A family history is often determined and genetic testing is performed when appropriate.