The Cooper Foundation Announces a New Neighborhood Initiative, “PowerUp,” to Address Food Insecurity, Job Readiness, and Financial Literacy for Neighborhood Families

The Cooper Foundation today announced a new community initiative, PowerUp, to address food insecurity for Camden children at KIPP Cooper Norcross Academy and the Center for Family Services (CFFS) Head Start program at KIPP. PowerUp will also support workforce development, job-readiness training, and financial literacy programs for families in the Cooper Plaza and Lanning Square neighborhoods in Camden.

“Promoting good health is more than physical well-being and PowerUp is designed to remove the stress of food insecurity and provide critical resources to help families improve their emotional, physical, and financial health,” said Susan Bass Levin, President and CEO of The Cooper Foundation. “For more than 130 years, Cooper has been serving the people of Camden and promoting good health, and PowerUp is one more way we further our mission: To Serve, To Heal, To Educate.”

PowerUp’s multifaceted program is funded in part by a grant from the TD Charitable Foundation, the charitable giving arm of TD Bank America’s Most Convenient Bank®.

“The TD Charitable Foundation is proud to support the work of The Cooper Foundation in the community,” states Rob Curley, South Jersey Market President at TD Bank. “Cooper’s commitment to Camden aligns with TD’s values, so by supporting this work we are able to fulfill our promise to enrich the lives of our communities and customers.”

PowerUp – Food
Research shows that household food insecurity can impact the health and development of young children. Hungry children may experience poor concentration, diminished work productivity, low academic achievement, absenteeism, and behavior issues.

To address food insecurity in Camden, The Cooper Foundation is partnering with Philabundance to provide food packs to more than 1,600 students at KIPP Cooper Norcross Academy’s three schools and CFFS Head Start’s two Camden locations.

“Philabundance is thrilled to provide food for this program, which seeks to address hunger and other factors effecting children’s’ health,” said Glenn Bergman, Executive Director of Philabundance. “Hunger does not exist in a vacuum; we believe that pairing food plus critical services is a path toward ending hunger for good, so we applaud this innovative effort.”

Additionally, Philly Food Rescue, which rescues extra food from local grocers and other food stores, will provide fruits, vegetables and baked goods for Camden families of KIPP Cooper Norcross Academy and Center for Family Services Head Start.

“As an organization, we’re committed to thinking holistically about meeting our students’ needs and creating a broad set of supports for our students and families,” said Joe Hejlek, Director of Wraparound Services at KIPP. “This new program will help improve our families’ access to quality food and ensure that we’re doing our part to keep students healthy and ready to learn.”

The Cooper Foundation has also enlisted Uplift Solutions of Westville, NJ, to work with members of the community to ensure they receive all the benefits for which they are eligible. Experienced benefit-resource navigators will support families with on-site completion of SNAP, WIC, Medicaid, WorkFirst NJ, and TANF applications. This assistance will help remove barriers to sustainable food access and financial security.

The Cooper Foundation is also developing a partnership with The Food Trust to provide additional services to combat food insecurity for families in the neighborhood.

“Making sure all students are well-fed will have a positive impact on their learning,” said Nicquera Allen, parent of three KIPP students. “Many families are balancing a lot of different obligations, and having a little extra help with food will go a long way.”

PowerUp – Job Readiness
In addition to addressing food and hunger issues, The Cooper Foundation will partner with Center for Family Services to support InDemand Job-Readiness Training, a workforce development program for residents in the community. This program provides comprehensive job and life-skills training in coordination with potential employers to ensure residents are effectively trained to gain successful employment.

PowerUp – Financial Know-How
The Cooper Foundation will work with TD Bank’s WOW! Zone program to provide students at KIPP Cooper Norcross Academy with valuable information about money, saving, banking and investing to help develop strong financial skills in a fun and interactive way.

Additionally, The Cooper Foundation will offer Financial Literacy and Counseling to Cooper Plaza and Lanning Square residents interested in information about budgeting, debt management, and saving for the future. Classes will also address foreclosure issues, identity protection, and homebuyer counseling to prepare renters for homeownership.


About The Cooper Foundation
The Cooper Foundation serves as the philanthropic, community outreach, and community development arm of Cooper University Health Care, one of the largest health systems in southern New Jersey with over 100 outpatient offices and its flagship, Cooper University Hospital located in Camden, NJ.

About The TD Charitable Foundation
The TD Charitable Foundation is the charitable giving arm of TD Bank, America’s Most Convenient Bank®, one of the sixth largest commercial banking organizations in the United States. Since its inception in 2002, the Foundation has distributed more than $200 million and more than 19,500 grants in charitable donations from Maine to Florida.

About TD Bank, America’s Most Convenient Bank®
TD Bank, America’s Most Convenient Bank, is one of the 10 largest banks in the U.S., providing more than 9 million customers with a full range of retail, small business and commercial banking products and services at more than 1,200 convenient locations throughout the Northeast, Mid-Atlantic, Metro D.C., the Carolinas and Florida. In addition, TD Bank and its subsidiaries offer customized private banking and wealth management services through TD Wealth®, and vehicle financing and dealer commercial services through TD Auto Finance. TD Bank is headquartered in Cherry Hill, N.J. To learn more, visit www.td.com/us. Find TD Bank on Facebook at www.facebook.com/TDBank and on Twitter at www.twitter.com/TDBank_US.

TD Bank, America’s Most Convenient Bank, is a member of TD Bank Group and a subsidiary of The Toronto-Dominion Bank of Toronto, Canada, a top 10 financial services company in North America. The Toronto-Dominion Bank trades on the New York and Toronto stock exchanges under the ticker symbol “TD”. To learn more, visit www.td.com/us.

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Wendy A. Marano
Public Relations Manager
marano-wendy@cooperhealth.edu
856.382.6463

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