Building a Platform of Communication with Our Providers in AllCare Health Alliance ACO
Posted by Mark Angelo, MD, MHA, FACP on January 5, 2018
The AllCare “For Providers. By Providers” blog uses best-practice communication techniques to engage our physicians and provide two-way communication.
Physicians are often inundated with communication throughout their day, with each message struggling to be the most urgent of the moment. Cooper physicians’ minds are teeming with patient needs and requests, licensure issues, EPIC idiosyncrasies, medical assistant concerns, and onward. This is the reality of practicing medicine, and most physicians learn in training to give attention to the sickest-of-the-sick while deprioritizing communications that do not need immediate attention. These low priority items often are so heavily demoted that they can fall off the radar of the provider.
So how does an organization, like AllCare Health Alliance, communicate with physicians in a way that provides timely and meaningful information? Becker’s Hospital Review published an article on the topic of physician communication [link]. In this article, the authors point out that emails, physician portals, and newsletters are now carrying less weight when it comes to physician communication. The authors propose an approach that breaks down the use of two-way communication models to activate physicians for strategic imperatives, and create systems that facilitate operations and minimize unnecessary actions.
At AllCare Health Alliance, we intend to use the blog, “For Providers. By Providers.”, as a two-way communication platform. We want our physician community engaged, especially for those who may practice at remote locations without frequent connection to Camden. The blog is built on the following imperatives:
- Creating an accessible communication platform with the ability to reach all providers with the ability to capture physician response
- Cultivate content that speaks to the most pertinent needs of the physician
- Use attention grabbing, mobile-friendly headlines and content in short and easily digested bursts
We welcome your input on the blog and invite you to submit blog posts or simply add commentary to our submissions. You are the backbone of this organization and help us to truly create world-class care.
