Heartburn or hot mustard? That was the winning headline for a Cooper direct mail and email campaign to promote our gastroenterology services for acid reflex and gastroesophageal reflux disease (GERD).
Healthcare Advertising Awards, the oldest, largest, and most widely respected health care advertising awards competition, recognized the Cooper campaign for overall excellence and breakthrough advertising. The awards are sponsored by Healthcare Marketing Report, the leading publication covering health care marketing, advertising, and strategic business development.
More than 2,400 entries were reviewed by a national panel of based on creativity, quality, message effectiveness, consumer appeal, graphic design, and overall impact.
See the winning entry: