This summer, the New Jersey Hospital Association is encouraging healthy behaviors with its new #HealthyEatsNJ social media campaign, going on now through July 28, 2018.
If you’re following Cooper University Health Care on social media, you’ll see posts and reposts each weekend highlighting summer recipes and what we’re eating around the area. Show us what’s on your plate by tagging us and using the #HealthyEatsNJ hashtag so that we can repost! And be sure to follow NJHA social media channels to see the theme of the week and to find ideas from around the state for new recipes, food trucks, farmers markets, and more.
Click here for a printable handout from NJHA.
Get social!
Follow Cooper – Twitter @CooperHospital; Instagram @cooperuniversityhealthcare; Facebook @CooperUniversityHospital; LinkedIn @Cooper-University-Health-Care
Follow NJHA – Twitter @NJhospitals; Instagram @NJhospitals; Facebook @NJhospitals; Linked In @NewJerseyHospitalAssociation.
Questions about using social media? Email us at socialmedia@cooperhealth.edu.
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#HealthyEatsNJ Participation Guide
NJHA is launching a social media engagement campaign this summer to encourage healthy eating called #HealthyEatsNJ. In keeping with the NJHA Strategic Plan of improving health and reaching consumers in new ways, this campaign is designed as a low-barrier way to begin engaging the “young invincible” audience that is so critical to the goals of population health. We will be reaching out to other associations, social influencers, and others to expand the reach of this campaign, but our most valued collaborators are our members. Food and nutrition is a key part of your organizations, and we encourage you to embrace this social experience by engaging your chefs, dietitians, cafeterias, and any “foodies” on your staff. Participation is as simple as snapping a photo and posting it with the #HealthyEatsNJ hashtag.
The Campaign
The social engagement campaign will run from June 4 through July 28, 2018. Using NJHA social media channels – Twitter, Instagram, Facebook, and Linked In – we will assign theme weeks over the course of the summer (vegetarian, grains, smoothies, etc.) and invite followers to post food photos and locations (via a tag or check-in function) using the #HealthyEatsNJ hashtag. The theme weeks will give the campaign structure, but they also are intended to encourage followers to try a healthy dish or recipe they may not have considered before – thus promoting healthy behaviors. And while young adult consumers are our focus here, the campaign also provides opportunities for tremendous reach via overlapping audiences and partners such as restaurants, food trucks, home cooks, farmers markets, the Department of Health, the Department of Agriculture, and more. Members of the health care community, including the NJHA Conference and Facilities staff, can also engage their chefs and dietary teams to showcase their efforts to promote good health through nutrition. We will support the initiative with a webpage, www.njha.com/HealthyEatsNJ, with resources and recipes.
Ways to Get Involved
- Follow NJHA’s social media feeds – Twitter @NJhospitals; Instagram @NJhospitals; Facebook @NJhospitals; Linked In @NewJerseyHospitalAssociation – to see each week’s theme.
- Post and share! The “social” part is key to social media. Join the online community by posting your own food photos. You can also like, retweet, and share your favorite posts from others.
- Feature your own chefs and dishes within your organizations via your organizational social media feeds, using the #HealthyEatsNJ hashtag.
- Share the attached handout with your staff, community members, and others to encourage participation. Don’t think of this as an “institutional” campaign; think of it as a community of fellow New Jerseyans enjoying good food together.
- Post the handout on bulletin boards in your facilities, including fitness centers.
- Tell any local “foodies,” restaurants, bloggers, or others about #HealthyEatsNJ and encourage them to participate.
- Share healthy recipes from your chefs with us for posting on the njha.com/HealthyEatsNJ website.
- Use the #HealthyEatsNJ hashtag when posting photos of your locally sponsored farmers markets or other local food programs.
- Host an event for your staff. At NJHA, we’re holding an employee potluck featuring healthy recipes to provide us seed content for the #HealthyEatsNJ campaign, but also to work the new NJHA mission into our internal culture.
- Get creative and spread the word about your commitment to good food and good health!
Measurement of Success
Our results will be measured in the reach and engagement of our community members, using social media analytics. The goal is to begin reaching the “young invincible” demographic that NJHA has not directly engaged before and begin forming connections and followers to promote healthy behaviors – while also demonstrating to our existing audiences, including legislators, the commitment of NJHA and its members to healthy communities.
Questions?
We welcome suggestions, questions, and ideas to expand the reach and impact of #HealthyEatsNJ. Contact Kerry McKean Kelly at 609.275.4069, kmckean@njha.com, or Melinda Caliendo at 609.275.4076, mcaliendo@njha.com.